AR HUD Pro
AR HUD Pro
AR HUD Pro
PGUOpticalCore®/DLP
FOV20°×4°
VID15m

For stronger AR features and more innovative implementation, the AR HUD Pro provides the largest field of view and VID in the industry, resulting in the safest and most intelligent driving experience. 

AR HUD
AR HUD
AR HUD
PGUOpticalCore®/DLP/TFT
FOV16°×4°
Indicator7°×1°(optional)
VID~15m

In response to the need for in-cockpit upgrades to improve driving safety and infotainment, AR HUD is the perfect product to move into the era of smart cockpits and autonomous driving. 

Mini AR HUD
Mini AR HUD
Mini AR HUD
PGUTFT/OpticalCore®
FOV10°×3°
VID7.5m~15m

For entry level and mass market car models, the Mini AR HUD can support a wide variety of car models while still giving them a great driving experience and the vital information they need. 

W HUD
W HUD
W HUD
PGUTFT
FOV7°×3°
VID2.5m

WHUD is an option for urban and small sized vehicles that still hope improve driver safety.

AR HUD Pro
AR HUD
Mini AR HUD
W HUD

Accumulated many years of product research and development expertise.

From light source, optical path design, hardware structure to software algorithm integration, Raythink provides industry-leading AR HUD customized solutions.

Adaptive and scalable to large-scale production

Our solutions do not rely on PVB wedge films and are able effectively reduce assembly costs, are smaller in volume, easy to integrate, and have no safety regulatory risks.

AI-based system integration

Integrate data sources such as ADAS, DMS, instrument clusters, and infotainment systems, and develop custom function modules to provide stability and low-latency output AR real-life fusion images.

Breakthrough AR imaging

The large field of view (FOV more than 20°) and long-range imaging (VID more than 15 meters) enable the projection to cover three lanes. Deep integration of real scenes, clear picture, no ghosting, distortion and other problems.

Personalized human-machine interaction experience

With professional personalized UI design, Raythink can display basic driving information, AR navigation, ADAS warnings, POI and more. Customized applications and graphics can be developed according to customer needs.

Customized PGU Scheme

According to different AR HUD solution requirements, the image quality is reached to a higher level by designing and modulating the light source module.

DLP display module
DLP display module
DLP display module
DLP display module

Through the DMD integrated with hundreds of thousands of ultra-micro lenses, the strong light source is reflected and projected. Raythink is a recognized development partner for TI DLP.

LBS display module
LBS display module
LBS display module
LBS display module

Laser scanning projection technology uses laser diodes and microelectromechanical systems (MEMS) to compose and scan to generate images. Providing small form factor and top line performance while reducing costs. 

TFT display module
TFT display module
TFT display module
TFT display module

The LED backlight emits light, and the electric field controls the direction of rotation of the liquid crystal branch between the two substrates, changing the direction of travel of light and rendering color.

Better Optics Design

Design and craftsmanship

The self-developed optical path design scheme can realize the reflected optical path design from single to up to 5 times, and can utilize a variety of light sources to achieve high-precision, large FOV display.

With ultra-high-precision surface technology and optical large mirror group design, and independent research and development of optical system automation test equipment, we can ensure the stability of HUD imaging.

Multifocal range imaging

With a single PGU design we are able to expand the optical path, allowing our AR HUD to display graphics at variable focal lengths, and are able to manage the volume size and reduce cost of the AR HUD. 

Algorithmic correction

With our powerful algorithms and machine learning systems, we are able to incorporate AR image correction, ghosting, distortion and other algorithms to achieve adaptive and automatic high precision adjustment for stable and clear projection.

Design and craftsmanship
Multifocal range imaging
Algorithmic correction

Large FOV and Display Area, Covering Three Lanes

Different sizes of the image bring different visual experiences.

The large, distant image can reduce the discomfort of the driver's eye zoom, making driving safer and more comfortable.

True AR HUD Functionality

Displaying navigation and instrument cluster

Instrument information

Driving lane markings

Lane-level AR navigation

Safety Alert

Pedestrian Collision Warning (PCW)

Bus lane occupancy warning

Vehicle speeding alert

Vehicle slowdown reminder

Blindspot Warning

Stereoscopic interaction

AR holographic advertising

Nearby Hot Search (POI) push

Call/meeting reminders

OTA

Intelligent upgrades

AR navigation
AR navigation
Lane change reminder
Lane change reminder
Vehicle slowdown reminder
Vehicle slowdown reminder
Call/meeting reminders
Call/meeting reminders
Blindspot warning
Blindspot warning
Steering reminders
Steering reminders